Google Discover Gets Major Update: Social Media Posts and YouTube Shorts Now Included
Google just announced exciting changes to its Discover feed. The platform will start showing social media posts from Instagram and X, along with YouTube Shorts, in addition to regular web articles.
This update brings more variety to your daily content discovery experience.
What’s New in Google Discover
Social Media Integration
Starting in the coming weeks, users will see posts from X (formerly Twitter), Instagram, and YouTube Shorts directly in their Discover feed. Google plans to add support for more platforms in the future.
Follow Feature Launch
Google introduces a new follow system. Users can now preview content from creators, including articles, YouTube videos, and social media posts, before choosing to follow them.
Personalized Feed Experience
Once you follow creators or publishers, Discover will highlight more content from those sources. This means the platform will personalize your feed based on your interests and preferred creators.
Why Google Made This Change
User feedback drove this decision. Google’s research showed people enjoyed seeing mixed content in Discover, including videos and social posts alongside traditional articles.
The company wants to create a more engaging content experience for users.
Key Features You’ll See
Content Variety
- Instagram posts and stories
- X (Twitter) updates and threads
- YouTube Shorts videos
- Traditional web articles
- Publisher content
Creator Tools
- Follow buttons for creators
- Content previews before following
- Personalized recommendations
- Cross-platform content discovery
Enhanced Discovery
- Mixed media content types
- Creator-focused browsing
- Social media integration
- Video content inclusion
When Will This Roll Out
Google says these features will start appearing for users over the next few weeks. The rollout will happen gradually across different regions.
Impact on Content Discovery
This update changes how people find and consume content on Google. Instead of just reading articles, users can now:
- Watch short videos directly in Discover
- See social media updates from favorite creators
- Follow publishers across multiple platforms
- Get personalized content recommendations
What This Means for Creators
Content creators now have new opportunities to reach audiences through Google Discover. The platform becomes a bridge between different social media platforms and traditional web content.
Publishers and creators can build followers directly through the Discover feed, expanding their reach beyond individual platforms.
